Strategy
Lean canvas template
The nine boxes of a one-page business model, from problem to unfair advantage.
What it is
The lean canvas is a one-page business model in nine boxes, adapted by Ash Maurya from the Business Model Canvas. It starts from the problem and the customer, which suits ideas that are still new.
When to use it
- When you test a startup or side-project idea
- To compare two versions of the same idea side by side
- To give a co-founder or an investor a one-page summary
How to run it
- 01
Start with problem and customer
Fill Problem and Customer segments first. Every other box depends on them.
- 02
Write the unique value
One sentence that says why a customer would pick you, in words they would use.
- 03
Fill the rest quickly
Solution, channels, revenue, costs, metrics and unfair advantage. Leave a box empty rather than guessing.
- 04
Mark your riskiest assumption
Colour the note you are least sure about and plan a test for it this week.
Opens a new board from this prompt:
"Lean canvas for a subscription service that delivers and looks after plants in small offices"
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Business model canvas
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Value proposition canvas
Match customer jobs, pains and gains to what your product does about each.
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