Strategy
Business model canvas template
Nine building blocks of a business on one page, from partners to revenue streams.
What it is
The business model canvas, created by Alexander Osterwalder, describes a business on one page in nine blocks. The right side covers customers, the value you offer them, how you reach them and how they pay. The left side covers the partners, activities, resources and costs it takes to deliver that.
When to use it
- To explain an existing business to a new team or an investor
- When you plan a new product line or a new source of revenue
- To compare how two competitors make money
How to run it
- 01
Start with customers and value
Fill Customer segments and Value propositions first. Every other block depends on them.
- 02
Work from right to left
Add channels, customer relationships and revenue streams. Then add the activities, resources and partners behind them.
- 03
Finish with costs
List the biggest costs and check that the revenue can cover them.
- 04
Mark your guesses
Colour the notes that are assumptions and pick one to test first.
Opens a new board from this prompt:
"Business model canvas for a second-hand children's clothing shop that sells online and at pop-up stores"
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Value proposition canvas
Match customer jobs, pains and gains to what your product does about each.
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